This fancy marketing term basically means the way you decide to set your business apart from your competitors, or what makes you special. This
fairly basic idea can make a huge impact on your business. Unfortunately, many small businesses neglect this concept. In an effort to help you with this idea, here are some more specific ways to differentiate your company:
- Add features to your product to stand out from a competitor.
- Offer special delivery options.
- Offer customer training or consulting for your product as an add-on to purchasing.
- Have the most competent or friendly or responsive…. (you get the picture) customer service personnel.
- Develop a unique delivery method.
- Create an unusual atmosphere for your clients. (A great example of this is Lynn’s Paradise Cafe in Louisville, KY)
- Host events at your business.
Hopefully, this list will get you thinking about ways to differentiate yourself in the marketplace.