There are three primary objectives when you are promotion your business: 1) informing, 2) persuading, and 3) reminding. Small businesses will sometimes skip over the first two and head straight for #3. This is a mistake. Before you hit it big, before you are a household name, you have to inform people who you are and what you are about. This is true whether you are big or small. Everyone has to start with the informing objective.
Don’ believe me? Then take a minute to watch the movie trailer that launched a multi-billion dollar brand below.