Last night was another round of good, bad, and ugly in my marketing class. This week we did strictly videos and many of the students brought in great examples. We talk about various marketing concepts and how they apply to these advertising samples and it is always a fun exercise.
The video below was brought in as a bad example. There is always the most debate over the bad and ugly whether they are truly bad or ugly. We talk about how some commercials can seem good to some because they are part of the target market, but others who are not part of that target may not find a certain advertisement appealing.
The commercial below was presented as a bad example because the message and focus weren’t quite clear until the very end. Bad because it might create confusion. I think there are many ads out there that sacrifice clarity for humor. Sometimes this can work and sometimes it doesn’t. Watch this clip and let me know what you think:
