Happy Groundhog Day everyone!
I had a Groundhog Day Marketing Event here in Louisville today, and it was a fun time. The point of the seminar was to help people get out of their marketing rut. The idea for the event was inspired by the movie Groundhog Day. In the movie, our hero lives the same day over and over. At first, he is freaked out about it, then he gets crazy about it, then he gets depressed about it, and finally he gets focused and works on what is the best way to use this time.
I talk to a lot of business owners who go through a similar experience with their marketing. Stuck doing the same things, not getting the results they want. And I can tell you from my experience today, a great way to break out of this cycle and start to get that focus is to get together with other business people and talk about it. With freezing temperatures and horrible wind, there were only 6 of us who could get together today for lunch, but it was perfect. Everyone had issues. Some were the same issues for some of the attendees, some were different and unique problems. It was a lively discussion going through each person’s marketing woes and trying to come up with solutions. It was a great experience. I think most of us walked away with things to think about.
Give it a try in your local area and let me know how it goes. Don’t have access to a group like this where you are? Leave a comment below and we will have a discussion here.
