In summer 2009, I discovered Facebook ads. Yes, I was a little late adopting them, but once I found them, I loved them. I thought they were the greatest thing since sliced bread, a marketers dream. I used them very successfully with clients and for myself.
However, about March of 2010, I started noticing a huge down turn in clicks and quality of visitors from that source. This was an observation across a few different industries. Bounce rates were at 89% or higher from the Facebook traffic and none converted to leads of any kind. I have almost completely abandoned them. I am going to do one more test within an industry I haven’t tried before, but that may be the end for me based on how that goes.
I know there are several marketers and small business owners/managers who read this blog, and I am hoping you will take this quick poll or leave comments below on your experience with Facebook ads.
