I think there are far too many businesses out there that really don’t have a true understanding of the real power of social media. So many see it as just another way to promote their products and services, and yes, it can be used for that, but that isn’t the main strength. Some companies use it as a communication tool to talk to and monitor customers. Again, this is a good use of social media, but isn’t the true ultimate power of this type of media.
So what is the real power of social media? In keeping with my theme from yesterday, I’ll show you. Watch the clip below (note: it has more than 11 million views on YouTube):
If you watched the clip and still don’t understand what I am trying to say, here is the answer:
It has never been more important for you to provide good products and services to your customers. What does this have to do with social media? EVERYTHING! There has never been a time where it has been easier for customers to tell everyone they know how great you are or how much they can’t stand you.
So….what will your customers be saying?